Lately we determined to present our web site a little bit of a makeover and are loving the outcomes. Though the web site was down for a number of days and we did this a few days earlier than Christmas (I do know… what had been we pondering?) it was price it. There’s a variety of causes to replace your web site and after at the least a yr of buying and selling on-line it is best to know what tweaks have to be made to make it higher. These concepts will come from different web sites, your personal discovery and, most significantly, your prospects. Here is why we predict it is a terrific concept to replace your web site.YOU NEED IT TO LOOK PRETTYWell, your model of fairly anyway. Clearly, in case you’re a techie web site you don’t need numerous flowers and birds floating round. It does not work since you’re sending a complicated message to your potential shopper. You do not need them to ask ‘have I landed on the suitable web site?’ and navigate immediately away. You additionally don’t need them to query your credibility. Nevertheless in saying that, do not be too stuffy. You wish to enchantment to folks as people not robots (even Googlebots) so strive including a little bit of color and flamboyant font. Do not overdo it although – you do not wish to appear to be you promote rainbows and goals. Use numerous ‘you’ not ‘I’ in your copy and make headings and menus acquainted and straightforward to know. Your greatest guess when doing a redesign is to take a look at your competitors. What are they doing properly? Get a number of concepts right here and there however strive to not fully rip them off!IT NEEDS TO HAVE ALL THE INFORMATION YOUR CUSTOMER NEEDSWhile nonetheless trying fairly. So, in some way it’s essential convey all the data you need the shopper to know in a number of concise packing containers. So… how a lot do they actually need to know to make a buying determination? Effectively, price and an outline of what they’re shopping for is crucial. What do you supply that units you aside out of your competitors? Is supply free? There’s loads you’ll be able to supply in your menu – details about your organization, supply and cost particulars, a listing of what you present (what’s your buyer on the lookout for – make it simple!) How will this buy profit them? Presentation, high quality, supply time. However bear in mind, maintain it simple. Do not put an excessive amount of on the web page in any other case it would get misplaced. Steer away from overused phrases like ‘one cease store’ and ‘customer support assure’. Reinvent these to ‘Specialists in XXXX’ and ‘smiles assure’. Be inventive and get observed.IT NEEDS TO BE FUNCTIONALIf you are in retail prospects have to get to the cash web page (checkout) in below three clicks. Homepage, product web page, checkout. In the event you’re promoting one thing like an e book then you definitely just about need them to land immediately on the web page the place you have got your providing. Make it concise. That is what we’re providing. That is what you get. That is what it’s essential do to get it. eg. Provide us with a reputation and electronic mail or proceed with cost particulars. Easy.TAILOR MAKE YOUR WEBSITE FOR YOUR CUSTOMERSo your prospects know they’re in the suitable place it’s essential ask your self a number of questions:Is there a standard query your prospects are asking you? This can be a clear indication that it’s essential add sure info to your web site.Who’s your buyer? Chances are you’ll wish to concentrate on pursuits, age or gender. For instance, in case your buyer is a 21 yr previous who’s into sports activities and out of doors actions your vernacular must be younger, upbeat and recent. In case your buyer is in there 60’s you could wish to keep away from Gen Y colloquialisms to keep away from alienating your viewers.Are you assembly your prospects wants? In the event you’re wanting to draw a company buyer, strive including highlighted info all through your web site to your buyer to study extra. Do you supply company incentives or reductions?Spotlight these the place they are often seen as that is extraordinarily necessary info and could be the distinction between a customer and a long-term buyer.